As a Newport Beach and Orange County Realtor with The Agency and also the owner of a staging company, Classy AF Interiors, I can tell you firsthand how we have helped clients receive as much as $150,000 over list price and a 1,500% return on investment for the cost they spent on home staging. Homes are an emotional purchase; buyers need to see the life they will lead within this space. By staging the house and bringing in warm vibes through thoughtful furniture placement and decor, we create that "home-like" feeling that buyers crave. After all, home is where the heart is, right? We can make any house into a home with the right staging strategy.
In this blog, we’ll dive into the benefits of home staging and how it can significantly increase the value of your home, based on data, trends, and industry insights.
Why Home Staging is a Game-Changer in Real Estate
Home staging is the art of preparing a home for sale by making it look more appealing to potential buyers. This process involves decluttering, arranging furniture strategically, and adding stylish decor to create a space that feels both inviting and modern. But beyond its aesthetic value, home staging has been proven to have a direct impact on the sale price of a property.
1. Staged Homes Sell Faster and for More Money
According to the Real Estate Staging Association, 73% of staged homes sell for above the list price, often within a much shorter time frame compared to non-staged homes(
Decorus Home Staging Buyers are willing to pay a premium for a home that feels move-in ready and stylishly presented, which often translates into a higher final sale price.
A study by the National Association of Realtors (NAR) found that staged homes sold for 5-10% more than their non-staged counterparts. When you consider the average home price in high-demand areas like Orange County, that percentage can mean thousands, if not tens of thousands, of extra dollars in your pocket.
2. Emotional Connection is Key
One of the primary reasons home staging works so well is its ability to create an emotional connection with potential buyers. When buyers walk into a well-staged home, they can envision themselves living there, hosting family dinners, or enjoying quiet mornings in the cozy living room. This sense of "home" is what drives buyers to make higher offers and act quickly to secure the property.
Staging expert Megan Morris from MHM Professional Staging emphasizes that even the most beautifully decorated homes can benefit from staging because the goal is to appeal to the broadest audience possible, not just the homeowner's personal taste(Professional Staging).
3. Creating a Move-In Ready Appeal
Today’s buyers are more selective and time-conscious. Most of them don’t want to spend extra time or money fixing up a house after they move in. Home staging provides that turn-key appeal, showing the home in its best light and minimizing any distractions that might detract from its value.
For example, simply rearranging furniture to open up spaces and using neutral decor can make rooms appear larger and more functional. Small touches like fresh flowers, updated light fixtures, or modern artwork can transform a bland room into a welcoming space that feels like a showpiece straight out of an HGTV program.
The ROI of Home Staging
Investing in home staging may feel like an upfront cost, but the return on investment is typically well worth it. On average, the cost of staging a home is about 1% of the list price, yet it often results in a sale price that is 15-30% higher than an unstaged home
Virtual Staging | Stuccco In a competitive market, this could mean the difference between a quick sale at top dollar or a prolonged listing with multiple price reductions.
The Numbers Don’t Lie
- 73% of staged homes sell over the list price: This statistic alone underscores the importance of staging when selling a property.
- Staged homes sell up to 9 days faster than non-staged homes: Faster sales mean less stress and carrying costs for the seller(
Decorus Home Staging
). - ROI of staging averages 7.1% over-list return: This means that for every dollar spent on staging, homeowners see an increase in their home’s value far exceeding the cost.
Common Misconceptions About Home Staging
Despite its proven benefits, some misconceptions still linger about home staging. Here are a few myths we’d like to debunk:
- "Staging is only for luxury homes." This is not true; staging benefits properties at all price points. Whether it’s a one-bedroom condo or a million-dollar estate, staging can make a significant difference in its market value.
- "I can stage my home myself." While it’s possible to DIY stage, professional stagers have the experience and a keen eye for detail that can make a home look its absolute best. They know how to use furniture, lighting, and decor to highlight a home’s strengths and downplay its weaknesses.
- "Vacant homes don’t need staging." Empty homes can feel cold and uninviting. Staging adds warmth and personality, helping buyers connect with the space on a deeper level.
Conclusion: Is Home Staging Worth It?
The evidence is clear—home staging is not just about decorating; it’s a strategic marketing tool that can significantly increase a property’s perceived value. In the competitive real estate market of Newport Beach and Orange County, staging can be the difference between a home that sits on the market and one that sells for top dollar in record time. So, if you're looking to get the most money for your property, investing in professional home staging is a smart move that pays off.
Ready to sell your Orange County home for more money? Contact Classy AF Interiors today to learn how we can help maximize your property’s value and attract top-dollar offers!
