How we did it….
Achieving a sale price that surpasses expectations requires a combination of strategic planning, market knowledge, and effective execution. Let's dive into the strategies and tactics that made it possible:
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Helped the Client Make Improvements:
We helped this client purchase this home as an investment.
- We ran the numbers
- We had our contractors help renovate the home.
- We even helped choose the finishes, paint colors and made some important decisions to catch buyer’s attention.
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When The home was finished, we listed it for $1,300,000 in September 2022, right when interest rates shot up to 7-8%. This left us lowering the price all the way to $1,250,000 with no buyers in sight.
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Instead of Giving Up
We rented the home for 18 months until the market improved.
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For Over a Year
We talked about the best time to relist the home and ultimately decided to list after the Superbowl, which statistically (in any real estate market) buyers will be out home shopping again!
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Intense Preparation for Relaunch:
- We restaged the home with my staging company, Classy AF Interiors
- New Photos, New Photographer
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Killer Marketing:
- Sent an Email Campaign to 30,000 Realtors, Homeowners and Buyers in our database.
- Power Of Social Media: Over 55,000 views for all platforms (Youtube,IG, Linkedin, FB, property website)
- Door Knocked the Neighborhood inviting them to our Open House
- Hosted a vibrant Mega Open House Block Party featuring fun lawn games, a striking RED Agency tent and custom cookies for an unforgettable community experience!
